Marketing

 by: Ted Kushner

Let me ask you a simple question… what do you think is the number one driving force behind the enormous success of Google?

While you're pondering this for awhile… and may even think of a variety of answers to this question- the bottom line to it is this… Google continually strives to serve up the best relevant content to its customers then its nearest competitors and it usually does.

Content that is provided daily by thousands of web masters, marketers and experts from a variety of fields and industries across the globe.

Content that could be… provided by yourself if you are one of the smart ones that is using Google to your benefit.

Anyone that has been marketing on the internet for knows that Google loves content… and the more the better. But it should be quality content that informs their customers on subjects of their interests.

So, if you are one of the ones who is providing it to them and answering their customers questions… Google will in turn reward you by listing your content high in their natural search engine results for some of your content as long as it is relevant for that subject.

The more relevant the content… the higher your ranking will be on that subject.

Providing this content isn't difficult either. There is a multitude of information you can write about by just visiting some of the article banks online to get ideas on different subjects. It can be on anything like health, finances, business techniques or web promotion.

Once you get a few ideas to write about, you can then use this information to provide content for:

 Articles dealing with subjects that are informative or solve a problem.

 Top 5 or top 10 lists that are easy to construct.

Like "Top 5 Ways to Market Affiliate Products Online" or "Ten Easy Ways To Lose Weight This Year"

 Press releases that inform about new web sites, products, services or announcements. Press releases usually get picked up quickly by the online news outlets and then have a tendency to be added to the natural search engines listings shortly there after.

So you see, getting a top ten position in Google is actually quiet easy to achieve… if you know how. Once you do know how- then you can take advantage of the system by partnering with Google.

Because in essence that is what you have become… Google's partner. You are providing them with what they want and need in satisfying their customer's demands… while you end up benefiting from the increase in traffic to your site by being the one supplying them with the information.

So, while other web masters are paying SEO firms top dollars trying to optimize their sites for better search engine positioning, or slaving hours away changing keyword densities and monitoring rankings… you could be implementing a few steps in supplying the search engines with what they really want and need.

While all along… you will be driving hundreds or thousands of targeted visitors to your site to eat up the content you are providing.

Targeted visitors that you can use to gain additional subscribers, members, or customers for your affiliate programs, products or mailing lists.

You may think I'm crazy… but personally, I couldn't care less if my site ranks dead last against my competitors as long as I'm consistently driving targeted traffic to my site from multiple sources.

While it is nice to be ranked #1 for your site, I consider it more of an ego trip. Getting a number one rank is easy for some terms, but does it end up converting the traffic you're getting into sales for the keywords you are targeting?

I have found that by using some proven methods to utilizing my time more effectively, like writing articles and press releases centered around some modestly competitive keywords, has given me more top ten positions for my keywords then by me trying to figure out how Google's ever-changing algorithm works.

Another method of getting your topics posted and indexed quickly is by using other sites that are known to be top contenders with Google. Search for any topic and you will find certain sites that pop up in the top ten for articles, ads, or press releases all the time.

Now remember… these sites are not writing all of their own content. They are also using other peoples content on their sites. All you need to do is provide them with your relevant content… let the search engines spider their side and then piggyback on their ability to be ranked at the top for your targeted keywords.

I don't know about you, but I just don't have the patience to keep knocking my head against the wall trying to figure out how to outfox Google, Yahoo or any of the other search engines. Plus, I don't have a Ph.D. in search engine science voodoo.

So I'd rather be putting my efforts into methods that I know are getting proven and guaranteed results… and will continue doing so, no matter what changes Google makes.

Because no matter how many changes Google makes the outcome still has to be the same… serving up relevant content better and faster then it's competitors. And if you help Google accomplish this, they will continue to help you gain the customers you need.

So the fact is… Google will always need you- so take advantage of this and start writing some of your own quality content today!